NODE / 01
Outcomes over output
We agree the metric before the sprint. Shipping features nobody uses is not delivery.
About us
Your end-to-end partner for AI, software and digital innovation
Whether you need classic product development or AI-driven transformation, our team delivers strategy, design, engineering, cloud and data as one service.
THE KHOUDai / MANIFESTO
The KhoudAI exists because most companies are renting software that almost fits. Licence costs rise, the roadmap belongs to someone else, and the part that makes your business special lives in spreadsheets around the edges.
We build the alternative: platforms, tools and AI systems designed around how you actually operate, deployed in your environment, documented so your team can take the wheel whenever it wants to.
We work in short cycles with visible progress, we measure what we ship, and we stay accountable for the numbers we promised to move.
The founder / 01
Mourad EL BAGHDADI
Founder & AI Product Builder — Brussels, Belgium
Based in
Brussels, Belgium
Languages
French, English, Arabic, Dutch
Core stack
React, TypeScript, PostgreSQL, serverless functions, LLM & RAG
Background
7 years technical recruitment, then AI product building since 2024
“I spent seven years hiring the engineers who build software. Then I decided to build it myself — and ship it to real users.”
Mourad founded The KhoudAI after seven years as a technical recruiter, embedded daily with CTOs, tech leads and engineering teams across companies such as Materialise, Daikin, Keytrade Bank and NSF International. That immersion gave him an unusually precise map of stacks, architectures and the way delivery actually succeeds or fails.
Since 2024 he designs, builds and operates AI products end to end: multi-tenant architecture, authentication and RLS security, GDPR compliance, serverless functions, LLM and RAG pipelines, payments and production monitoring. Several of his platforms run live today with thousands of users, including students from Stanford, Harvard, ULB, Sorbonne and Sapienza.
The KhoudAI is the studio form of that practice: a product-first, AI-native way of working that takes an idea to production fast, and hands the client full ownership of what was built.
2016 — 2023
Seven years inside tech teams
Full-cycle technical recruitment for developers, DevOps, cloud and software architects; team management and KPI ownership.
2024
From hiring builders to being one
Self-taught transition to React, TypeScript, PostgreSQL, serverless functions and LLM architecture — shipping the first product to production the same year.
2025
Products with real users
Multi-tenant AI platforms in production, with GDPR-grade data isolation, payments, and thousands of active users across Europe and North America.
2026
The KhoudAI
The studio: SaaS platforms, websites, internal tools and AI systems built for companies that want to own their technology.
Products he designed and shipped
01
Fatomi
AI platform for recruiters: job-posting generation, CV parsing, AI matching with scoring, interview question generation and analysis, multilingual career pages — multi-tenant and GDPR-compliant by design.
02
Medra
AI study platform turning courses, PDFs, slides and lecture recordings into a personal knowledge base: RAG chat with page-level citations, quizzes, flashcards, summaries and academic writing support. 5,000+ users.
03
Khoudai
A free AI assistant giving everyone access to multiple language models in one conversational interface — the project that gave the company its name.
04
Sifet
Automated email outreach platform: contact lists, scheduled sequences and delivery tracking on the client's own sending infrastructure.
05
Unsubscribe Easy
Inbox hygiene tool that connects to a mailbox, detects newsletter subscriptions and lets users unsubscribe in bulk.
What you get
Your end-to-end partner for AI, software and digital innovation
NODE / 02
Craft as a default
Performance, accessibility and security are part of the definition of done, not a later phase.
NODE / 03
Radical clarity
Plain language, visible progress, honest estimates — including when the honest answer is inconvenient.
NODE / 04
Ownership for the client
Code, infrastructure and knowledge are handed over. Keeping clients dependent is not a business model we want.
About us
Engineering leadership
Director, Engineering
Owns technical standards, architecture review and delivery quality across every engagement.
AI & Data practice
Head of AI & Data
Designs data foundations, evaluation frameworks and the agent architectures that reach production.
Product & Design
Head of Product Design
Runs discovery and interface design, translating operational complexity into interfaces people adopt.
Delivery management
Head of Delivery
Keeps scope, cadence and communication predictable from kickoff to handover.
Client partnerships
Head of Growth
First point of contact for new engagements, scoping and commercial models.
Brussels, Belgium
Serving clients across Europe, remote-first with on-site workshops.
Casablanca, Morocco
Engineering and delivery hub for EMEA time zones.
Next collaboration
Let's talk about the process that's costing you the most
Bring us the workflow that eats your week. We'll come back with scope, timeline and the numbers it should move.